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Anjali Miller Interior DesignProject briefWhen Portland based client, Anjali Miller, reached out to us her interior design brand had already achieved considerable success, often being booked weeks or even months in advance. Desite the tremendous growth, Anjali...
The Brief When Suzie from Wisconsin reached out to me for our Complete Branding Package, I was thrilled to work on such a sweet brand. The vision was to launch a boutique crib sheet brand where all the designs were original and thoughtfully crafted with an emphasis on...
NEW BRANDING: THE LAZY BEAR “Imagine how they’d feel if you told them that they aren’t just laborers, but Craftsmen, experts in an artform that requires as much physicality as it does skill? What could that do for how they see themselves?” My client taps the...
How do we do a Narrative Content Audit? We are typically under NDAs when we work on projects that involve Narrative Content Audits, so we often times cannot show any of the results from these jobs, but we can however, try to talk you through the process so you...
THE POWER OF ARCHETYPES FOR TRANSFORMING AUDIENCES Recently, while presenting the new brand narrative guide to a client that owns a fashion brand, he found resistance while going over the archetypes of one of his audiences. During my investigative...
A wrap-up of all my brand identity projects for 2021. I wish I could include all the copywriting or brand narrative strategy work I've done this year, but I am honored to have been entrusted with the branding of people's livelihoods, the strategizing of their brand...