new lore co. services
We believe that Branding has the most impact when it’s as rooted in a Narrative Strategy that connects with your audience, as it is beautiful & unique.
get branding that goes way beyond a nice logo
Our Storycraft & Branding Packages
AN INVESTMENT IN LEGENDARY BRANDING
first branding package
Complete Brand Identity
For a new, fresh, thoughtful aesthetic on all that is Brand Identity, this is the package for brands that want to rebrand their image or start new with memorable visuals. Original logo and branding design will help set the tone for the face and essense of your brand for a lasting impression.
-
-
- BRAND IDENTITY — All the visual elements your new brand needs, including your primary logo, secondary logos, submarks, font choices, and more as required for your specific industry.
- STYLE GUIDE — A style guide to explain how to properly use your new brand identity, complete with mood and style board.
- NARRATIVE STRATEGY GUIDE — A complete storytelling guide that you’ll find nowhere else, with all the elements of your new content strategy rooted in story that we we craft together, along with the theory behind the methodology, instructions, and examples to help steer your new communication for years to come.
- COLLATERAL DESIGNS — Additional elements to help you get started. For example, a handful of social media templates to announce your rebrand.
- Completed in about 4-6 weeks, depending on scope.
-
Perfect for brands that know they need a completely new brand from the ground up, and want to know that not only are they getting all the visual elements of a new brand, but additional tools like the Narrative Guide so that their brand is firmly rooted in a story that can capture the hearts and minds of their audience.
Package begins at $3,650
We don’t believe in the hard sell. Contact us to schedule a video chat where you can learn more and see if we’re the right fit for each other without pressure or obligation. Or let’s dive right in — the choice is yours.
Second branding package
Deluxe Brand Identity
For a brand looking to refresh everything, or for the brand that is just beginning, this package offers you everything you need to transform everything your clients will see.
-
-
- EVERYTHING IN OUR COMPLETE PACKAGE — All the visual elements and narrative elements from our first branding package, so that you can launch your brand with everything you need.
- ADDITIONAL COLLATERAL DESIGNS — In addition to the above, we can include a litany of additional collateral designs to truly complete your launch. Ranging from business cards, packaging, signage, and a larger selection of social media designs.
- Completed in about 4-6 weeks, depending on scope.
-
Package begins at $4,550
Third branding package
Essential Brand Identity
For the brand that already has a clear idea of their story and their visual direction, this is the express branding package. A new logo, visual elements, and style guide for the client that needs a quick turnaround but doesn’t want to compromise on style.
Does not include any narrative analysis or elements.
-
-
- BRAND IDENTITY — All the visual elements your new brand needs, including your primary logo, secondary logos, submarks, and more as required for your specific industry.
- STYLE GUIDE — A style guide to explain how to properly use your new brand identity, complete with mood and style board.
- Completed in about 1 week, depending on scope.
-
Package begins at $2,450
Shop pre-made branding kits
Is full custom branding not in the budget? We offer semi-custom branding kits for sale in our shop. A fraction of the price, faster turnaround, and still tailored to you.
Stories are how we think
Storytelling is hardwired into us
We believe that powerful branding needs to be rooted in storytelling — and that means going farther than other branding agencies.
Stories are as ancient and as intertwined with who we are as everything that makes us human. They are stored in the same region of the brain as lived experience, and thus were integral to the survival of the species. It’s why we hunger for stories, stories we can read, watch, or listen to. Long and short. And we never outgrow this desire for stories, it’s with us from the first moment of infancy through to the very end.
Telling a compelling story goes beyond a pretty logo and a sophisticated website. It’s a narrative that aligns your purpose, values, and aspirations and is the thread that runs through the very core of all your communication. Nothing should deviate from your thread. And when the narrative is consistent, clear, and genuine, it resonates with your ideal audience and forms a world and community in which they want to be a part of.
An enduring story leads to an enduring brand.
Why Our Narrative Strategy Guide is Like Nothing Else
Our background in science means we understand how the human brain craves and responds to stories from a biological standpoint, so we know how to craft content strategy with a methodology completely unique to us.
Our success stories speak for themselves over the last 4 years. One client grossed over $1.5 million more in revenue with our new communication strategy. (Read how HERE)
We go way beyond anyone else. While other agencies are still using the 12 Jung Archetypes, we have a quiverfull of 250 archetypes for a deepdive into who you are as a brand, who your audience is, and how your brand can transform them.
Our Narrative Strategy Guide includes way more than just archetypes, including your brand plot, values, audience journey, and more. everything you need to craft a compelling brand strategy and story.
View Our Portfolio
What clients are saying
“I am so thankful that I sought out professional help with New Lore, Olimpia gave my vision wings with her classic taste. She took my company to the next level, from word-of-mouth to a concierge physical therapy business!”
dr. ariadna collazo, colibri physical therapy
Our Brand Identity Process
Our Brand Identity Package includes everything your brand needs for powerful storytelling. Your new narrative elements and beautiful designs will be your new secret weapons.
1
Establish the Status Quo
Our process begins with a deep and meaningful definition of your unique narrative that will act as a scaffolding for any service we provide your brand. We can help you define this story using our unique methodology based on the same narrative elements that make stories and brands legendary.
This goes way beyond a client questionaire, either in person or via video call, and only once we understand you fully do we begin the design process.
2
Build your Brand Narrative
Your story is the scaffolding for everything your brand does, so we arm you with your unique combination of archetypes, plot, and other narrative elements to help you communicate to your audience’s emotions for greater impact. These are the elements that will not just make you unique in your industry, but will establish how your brand interacts with your audiences.
3
Design an Aligned Brand Identity
Once only the story is fully crafted do we begin the creative process for the service you require. We craft logos, hand-drawn design elements, colors, typography and more for your brand, provided with detailed reasoning behind every decision for your approval. Included is a branding guide to show you how to use your new brand identity moving forward, along with your narrative guide so you understand your pillars of storytelling too.
Essentially, we provide you with everything you need to refresh or launch a brand with a fresh, fully-aligned look that compliments and supports your brand story.
4
Launch Your New Branding
Armed with your New Lore Co. deliverables, we will show you how to implement them properly so you genuinely feel like you live and breathe your new narrative, genuinely and fully, in every aspect of your brand. This Story Living is where your brand will see the greatest impact with your audience.
An authentic story will permeate every aspect of your communication with your audience and be your greatest weapon in standing out from your competition. We arm you with the tools to tell a story that can become legendary.