welcome to the new lore co. blogI'm Olimpia Martinotti, founder of New Lore — A content strategy agency that is rooted in the mind's insatiable hunger for compelling stories.With a background in molecular biology and award-winning fiction writing, I've helped...

The Human Brain & StoriesIn the realm of content strategy and communication, storytelling is often hailed as the secret sauce that captures hearts and minds. It's the magic that can turn dry data into captivating narratives, and it's the glue that binds an...

A good story must leave gaps where your audience can insert themselves and fill.ALLOW YOUR AUDIENCE TO PARTICIPATEIn the world of storytelling, suspense novelist Gregg Hurwitz understands the power of the untold.  “I once wrote a scene,” he recounted once during a...

AND HOW TO ACTUALLY CRAFT ONEAbout a year ago I finished a new brand and narrative strategy for a client here in Miami. He had hired a social media management company to take over his Instagram and paid ads campaigns, and he had requested that I review the proposals...

The importance of a cohesive brand and content strategy that work together, not against each other.AN IMPORTANT MISTAKE TO AVOID During a recent conversation with a friend, we delved into a fashion brand we both admire yet don't engage with on social media. It's...