new lore co. services
CONTENT STRATEGY AUDIT
Our Content Audit makes sure that your online presence is perfectly aligned — from your content to your look and feel.
Get a thorough audit & actionable recommendations
Our Content Audit Package
AN INVESTMENT IN CONSISTEN, COMPELLING CONTENT
A comprehensive audit of primary digital platforms (such as websites, main social media profiles, applications, etc.) that seeks to investigate how the existing content strategy and user experience aligns with their brand narrative, in both content and user experience.
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- With requested access to existing analytic data and using additional tools, we audit current SEO, engagement, and the user experience throughout the various platforms to understand their current state.
- We research competitors and brands occupying a similar space and compare how the user experience differs.
- We deliver a series of actionable recommendations with examples of changes that would align the brand’s digital presence with the brand narrative and improve the content strategy across all platforms – from website SEO to social media strategy suggestions to changes to branding.
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We can then implement recommended changes for an additional proposal, working closely with the existing web development, social media management, and other teams as needed.
Package begins at $6,500
We don’t believe in the hard sell. Contact us to schedule a video chat where you can learn more and see if we’re the right fit for each other without pressure or obligation. Or let’s dive right in — the choice is yours.
What clients are saying
“I didn’t realize we could tranform so much of our communication so quickly. We should have done this years ago.”
James l. dupont, REF
Step 01
Understanding the Status Quo
We begin by identifying what your current communication goals are. If you do not have a content strategy, we can do this as a separate service first. But once we understand what your goals are, what challenges you’re facing in your communication, and how your audience perceives you, we can begin the audit work.
who is this for?
You’re a good fit for the Alliance if…
You are a medium-to-medium-sized company that has been in operation at least a year. We can work with startups but an established business may have more concrete challenges that we can tackle.
You are re a company that recognizes that they need a new approach to content and strategy.
You are a company that handles marketing in-house but needs a fresh set of eyes to analyse what is in place, what needs to change, and to provide an easy-to-follow content strategy plan that any individual in your company can follow and implement effectively and quickly.
Step 02
Deep-Dive into the Audit
Once we understand your current state and your goals, we begin the dive into your content. We investigate all your channels (client-facing as well as internal, if applicable), current and past social media and advertising campaigns, and more, and do an analysis of how your content aligns with your strategy and your goals.
Completed in approximately 1-2 months, depending on scope of work and documents to review.
We then provide an additional month of support to help implement the new strategy and changes, until everyone in your internal teams feels confident and comfortable implementing the strategy moving forward.
Deliverables
What is included in the Guide?
A deep anaslysis of your current platforms now, with analytical information where applicable.
Examples and mock-ups of our recommendations, which include tips, suggestions, and changes to website, social media, and other platforms to align with your new narrative.
Suggested new elements and actions you may never have considered that bring value to your audiences and further your story.