The Blog
Sit tight, coffee in hand, and see what tales we have to tell
Welcome to the New Lore Co. Blog, where we discuss content strategy, brand narratives, and storytelling. From unraveling client success stories to peering behind the scenes of content creation, our blog is your first step towards mastering the craft. Follow us for thought-provoking discussions, valuable strategies, and insights into the world of effective storytelling, as told by a consulting agency that has helped both huge corporations as well as non-profits how to tell better narratives.
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Living Your Brand Story: How & Why
welcome to the new lore co. blogI'm Olimpia Martinotti, founder of New Lore — A content strategy agency that is rooted in the mind's insatiable hunger for compelling stories.With a background in molecular biology and award-winning fiction writing, I've helped...
What Science Says About The Brain & Stories
The Human Brain & StoriesIn the realm of content strategy and communication, storytelling is often hailed as the secret sauce that captures hearts and minds. It's the magic that can turn dry data into captivating narratives, and it's the glue that binds an...
Storycraft & Branding for Interior Designer
Anjali Miller Interior DesignProject briefWhen Portland based client, Anjali Miller, reached out to us her interior design brand had already achieved considerable success, often being booked weeks or even months in advance. Desite the tremendous growth, Anjali...
Leaving Gaps Your Audience Can Fill Themselves
A good story must leave gaps where your audience can insert themselves and fill.ALLOW YOUR AUDIENCE TO PARTICIPATEIn the world of storytelling, suspense novelist Gregg Hurwitz understands the power of the untold. “I once wrote a scene,” he recounted once during a...
Your Objectives ≠ Your Content Strategy
AND HOW TO ACTUALLY CRAFT ONEAbout a year ago I finished a new brand and narrative strategy for a client here in Miami. He had hired a social media management company to take over his Instagram and paid ads campaigns, and he had requested that I review the proposals...
When Branding & Content Strategy Clash
The importance of a cohesive brand and content strategy that work together, not against each other.AN IMPORTANT MISTAKE TO AVOID During a recent conversation with a friend, we delved into a fashion brand we both admire yet don't engage with on social media. It's...
Case Study: The Palma Center
New Lore Case Study: The Palma Center We typically can't show too much of the how behind our projects because we're either under an NDA and/or because it's strategic work and we obviously don't that info out there for competitors to know about our clients. But we went...
Branding & New Narrative for Wilder Twill
The Brief When Suzie from Wisconsin reached out to me for our Complete Branding Package, I was thrilled to work on such a sweet brand. The vision was to launch a boutique crib sheet brand where all the designs were original and thoughtfully crafted with an emphasis on...
Why Ideas Need A Plan to Work
Ideas Need a Plan or They're Useless Ideas need a plan or they're useless. Worthless, even. Over the course of my adult working life, I've been approached about a dozen times to be part of "an incredibly lucrative business idea." Always a sure-fire way to...