by Olimpia Martinotti | Jan 10, 2024 | Portfolio Projects
Anjali Miller Interior Design Project brief When Portland based client, Anjali Miller, reached out to us her interior design brand had already achieved considerable success, often being booked weeks or even months in advance. Desite the tremendous growth, Anjali...
by Olimpia Martinotti | Oct 25, 2023 | On Storytelling
Leaving Gaps Your Audience Can Fill Themselves A good story must leave gaps where your audience can insert themselves and fill. ALLOW YOUR AUDIENCE TO PARTICIPATE In the world of storytelling, suspense novelist Gregg Hurwitz understands the power of the untold. “I...
by Olimpia Martinotti | Aug 28, 2023 | On Storytelling
Your Objectives ≠ Your Content Strategy Why your objectives aren't a Content Strategy AND HOW TO ACTUALLY CRAFT ONE About a year ago I finished a new brand and narrative strategy for a client here in Miami. He had hired a social media management company to take over...
by Olimpia Martinotti | Aug 21, 2023 | On Storytelling
When Branding & Content Strategy Clash The importance of a cohesive brand and content strategy that work together, not against each other. AN IMPORTANT MISTAKE TO AVOID During a recent conversation with a friend, we delved into a fashion brand we both admire yet...
by Olimpia Martinotti | Dec 4, 2022 | Design, On Storytelling
Case Study: The Palma Center New Lore Case Study: The Palma Center We typically can’t show too much of the how behind our projects because we’re either under an NDA and/or because it’s strategic work and we obviously don’t that info out there...
