by Olimpia Martinotti | Oct 25, 2023 | On Storytelling
Leaving Gaps Your Audience Can Fill Themselves A good story must leave gaps where your audience can insert themselves and fill. ALLOW YOUR AUDIENCE TO PARTICIPATE In the world of storytelling, suspense novelist Gregg Hurwitz understands the power of the untold. “I...
by Olimpia Martinotti | Aug 28, 2023 | On Storytelling
Your Objectives ≠ Your Content Strategy Why your objectives aren't a Content Strategy AND HOW TO ACTUALLY CRAFT ONE About a year ago I finished a new brand and narrative strategy for a client here in Miami. He had hired a social media management company to take over...
by Olimpia Martinotti | Aug 21, 2023 | On Storytelling
When Branding & Content Strategy Clash The importance of a cohesive brand and content strategy that work together, not against each other. AN IMPORTANT MISTAKE TO AVOID During a recent conversation with a friend, we delved into a fashion brand we both admire yet...
by Olimpia Martinotti | Dec 4, 2022 | Design, On Storytelling
Case Study: The Palma Center New Lore Case Study: The Palma Center We typically can’t show too much of the how behind our projects because we’re either under an NDA and/or because it’s strategic work and we obviously don’t that info out there...
by Olimpia Martinotti | Nov 16, 2022 | Design, Portfolio Projects
Branding & New Narrative for Wilder Twill The Brief When Suzie from Wisconsin reached out to me for our Complete Branding Package, I was thrilled to work on such a sweet brand. The vision was to launch a boutique crib sheet brand where all the designs were...
