Beautiful branding is important, but compelling storytelling goes way beyond your logo. Knowing your story and how to tell it will be your greatest weapons.
Why Storytelling is more than nice branding
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Filed in: On Storytelling
The Power Of Archetypes For Transforming Audiences
THE POWER OF ARCHETYPES FOR TRANSFORMING AUDIENCES Recently, while presenting the new brand narrative guide to a client that owns a fashion brand, he found resistance while going over the archetypes of one of his audiences. During my investigative...
What is a Content Strategist?
What is a Content Strategist, and why do you need one for your brand? New Lore Co explains how an aligned brand narrative and content can propel your success
Branding for Cross Arrow Solutions
Glossy slippers turquoise lucky travel lace polka dots. Pretty ribbon tan leather cotton candy perfume gemstone. Beach blush antique sweet sunrise, cashmere spritzer closet quartyz sunrise candle St Tropez. Blush glitz tulips, tan flamingo pose polka dots ice beach...