by Olimpia Martinotti | Oct 7, 2022 | Portfolio Projects
NEW BRANDING: THE LAZY BEAR “Imagine how they’d feel if you told them that they aren’t just laborers, but Craftsmen, experts in an artform that requires as much physicality as it does skill? What could that do for how they see themselves?” My client taps the...
by Olimpia Martinotti | Sep 19, 2022 | Portfolio Projects
How do we do a Narrative Content Audit? We are typically under NDAs when we work on projects that involve Narrative Content Audits, so we often times cannot show any of the results from these jobs, but we can however, try to talk you through the process so you...
by Olimpia Martinotti | Feb 18, 2022 | On Storytelling
WHY STORYTELLING IS MORE THAN NICE BRANDING Storytelling has become a bit of a buzz word within marketing, and for good reason – more and more marketing professionals are realizing that the days of trying to convince customers with cold hard facts are over, as...
by Olimpia Martinotti | Feb 9, 2022 | On Storytelling, Portfolio Projects
THE POWER OF ARCHETYPES FOR TRANSFORMING AUDIENCES Recently, while presenting the new brand narrative guide to a client that owns a fashion brand, he found resistance while going over the archetypes of one of his audiences. During my investigative...
by Olimpia Martinotti | Jan 21, 2022 | On Storytelling
WHAT IS A CONTENT STRATEGIST? Perhaps because I work in marketing, my Instagram explore feed is full of experts in any and all industries, including other marketers, promoting their services in trendy Reels, trying to espouse value in their potential audience...
