by Olimpia Martinotti | Nov 15, 2022 | Uncategorized
Why Ideas Need A Plan to Work Ideas Need a Plan or They’re Useless Ideas need a plan or they’re useless. Worthless, even. Over the course of my adult working life, I’ve been approached about a dozen times to be part of “an incredibly...
by Olimpia Martinotti | Nov 12, 2022 | On Storytelling
Identifying Your Call To Action Your Business Call-To-Action In your business, at some point, you will come across a Call to Action. Think of your Call to Action as the point in every great book you’ve ever read where our hero’s world is interrupted by...
by Olimpia Martinotti | Nov 6, 2022 | On Storytelling
Why Communication is Just Part of the Story Your Story Must Be Authentically Livable It’s easy to assume that your brand story is only relevant as far as your communication goes, but the truth is that if you have a Brand Story, then you must be able to...
by Olimpia Martinotti | Oct 23, 2022 | On Storytelling
3 Reasons Your Content Strategy Isn’t Working The screenshot on the right is an actual screenshot from a “Marketing Strategy” document that a client of mine received from an agency. This agency was tasked with managing the client’s social...
by Olimpia Martinotti | Oct 7, 2022 | Portfolio Projects
NEW BRANDING: THE LAZY BEAR “Imagine how they’d feel if you told them that they aren’t just laborers, but Craftsmen, experts in an artform that requires as much physicality as it does skill? What could that do for how they see themselves?” My client taps the...
