Step 2. Audit Existing Content
Once we know your story we dedicate ourselves to doing a deep-dive through your content (this includes anywhere where you brand currently lives online, including website, social media platforms, applications, etc.) and establishing the Status Quo.
What does your content look like now? What tone of voice is it using, does it resemble something your new archetypes would say? Does it convey your values, plot, and more? These are just some of the questions that we seek to answer during the Status Quo phase of your audit.
Step 3. Recommendations
The next phase is the most important, and will make up the bulk of your final Audit presentation guide.
Once we have done a deep-dive through your content we strategize on the recommendations we can provide you that give you clear, concise, and easy-to-implement changes to your content to align it with your story. Some are simple, such as typography and color changes to invoke the archetypes, while others, like rewriting content or producing videos, may take more time, but they are all intended to be well within reach.
The final guide we provide you with includes content examples as written by our master copywriters, for both websites and social media as necessary so that your marketing department has examples to follow and pull inspiration from. Likewise, we include things like “look & feel” guides for content, so that relevant teams know how to align their content visually as well.
All of the recommendations in the guide can be easily understood by any relevant team within the company, and will be a useful reference for years to come as new content is conceptualized or executed.
Step 4. Present
Once the Audit is complete, we present to the client and they have a chance to ask questions, seek clarification, or give us thoughts. While we do allow up to 2 revisions to the guide, at the time of writing no revision has ever been requested.
Armed with your New Lore Co. deliverables, we will show you how to implement them properly so you genuinely feel like you live and breathe your new narrative, genuinely and fully, in every aspect of your brand. This Story Living is where your brand will see the greatest impact with your audience.
An authentic story will permeate every aspect of your communication with your audience and be your greatest weapon in standing out from your competition.