BRANDING FOR VERDANT WYNWOOD
When this client reached out to me regarding branding they were exploring the possibility of opening a brick-and-mortar shop in the trendy Wynwood, Florida neighborhood of Miami to sell CBD products that he grows and processes himself. This long-time Florida marijuana farmer had proudly been growing for decades, and more recently processing CBD in his own on-site laboratory, but had never through to open a dedicated store supplied by his own farm.
Hence, we explored what his brand could look like, and how it could stand out among a neighborhood known for it’s hipster locales and a variety of “smoke shops.”
THE RESULTS
In the end, we opted to give the brand the name of Verdant Wynwood, to evoke the feeling of lush, vibrant luxury. From the colors to the font choices, we wanted to keep them sophisticated and traditional, even if the products are sometimes considered controversial.
We also established the archetypes for the brand, and how they would approach all their communication, online or in person at their establishment. The priority would be to reach out to the audience of potential CBD users who perhaps were open to trying it for its health benefits, but who had maybe never made it into a traditional smoke shop for one reason or another.
In the end, the client decided against opening a brick-and-mortar store in lieu of other potential business investments and we did not end up using this branding suite. But I still adore the colors and the fonts.
Ready to embark on your own branding journey with a full suite for your brand? Reach out to me now for your own custom branding package, to stand out from competition and begin telling your own unique story.