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A good story must leave gaps where your audience can insert themselves and fill.ALLOW YOUR AUDIENCE TO PARTICIPATEIn the world of storytelling, suspense novelist Gregg Hurwitz understands the power of the untold. “I once wrote a scene,” he recounted once during a...
AND HOW TO ACTUALLY CRAFT ONEAbout a year ago I finished a new brand and narrative strategy for a client here in Miami. He had hired a social media management company to take over his Instagram and paid ads campaigns, and he had requested that I review the proposals...
The importance of a cohesive brand and content strategy that work together, not against each other.AN IMPORTANT MISTAKE TO AVOID During a recent conversation with a friend, we delved into a fashion brand we both admire yet don't engage with on social media. It's...
New Lore Case Study: The Palma Center We typically can't show too much of the how behind our projects because we're either under an NDA and/or because it's strategic work and we obviously don't that info out there for competitors to know about our clients. But we went...
Your Business Call-To-Action In your business, at some point, you will come across a Call to Action. Think of your Call to Action as the point in every great book you've ever read where our hero's world is interrupted by something and it forces them to take...
Your Story Must Be Authentically Livable It's easy to assume that your brand story is only relevant as far as your communication goes, but the truth is that if you have a Brand Story, then you must be able to LIVE it at every fiber of your brand. What does that...