The Blog
Sit tight, coffee in hand, and see what tales we have to tell
Welcome to the New Lore Co. Blog, where we discuss content strategy, brand narratives, and storytelling. From unraveling client success stories to peering behind the scenes of content creation, our blog is your first step towards mastering the craft. Follow us for thought-provoking discussions, valuable strategies, and insights into the world of effective storytelling, as told by a consulting agency that has helped both huge corporations as well as non-profits how to tell better narratives.
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Branding & New Narrative for Wilder Twill
The Brief When Suzie from Wisconsin reached out to me for our Complete Branding Package, I was thrilled to work on such a sweet brand. The vision was to launch a boutique crib sheet brand where all the designs were original and thoughtfully crafted with an emphasis on...
Why Ideas Need A Plan to Work
Ideas Need a Plan or They're Useless Ideas need a plan or they're useless. Worthless, even. Over the course of my adult working life, I've been approached about a dozen times to be part of "an incredibly lucrative business idea." Always a sure-fire way to...
Identifying Your Call To Action
Your Business Call-To-Action In your business, at some point, you will come across a Call to Action. Think of your Call to Action as the point in every great book you've ever read where our hero's world is interrupted by something and it forces them to take...
Why Communication is Just Part of the Story
Your Story Must Be Authentically Livable It's easy to assume that your brand story is only relevant as far as your communication goes, but the truth is that if you have a Brand Story, then you must be able to LIVE it at every fiber of your brand. What does that...
3 Reasons Your Content Strategy Isn’t Working
The screenshot on the right is an actual screenshot from a "Marketing Strategy" document that a client of mine received from an agency. This agency was tasked with managing the client's social media, blog posts, and ads in the coming months and as part of their...
Rebrand & Strategy for The Lazy Bear
NEW BRANDING: THE LAZY BEAR “Imagine how they’d feel if you told them that they aren’t just laborers, but Craftsmen, experts in an artform that requires as much physicality as it does skill? What could that do for how they see themselves?” My client taps the...
How do we do a Narrative Content Audit?
How do we do a Narrative Content Audit? We are typically under NDAs when we work on projects that involve Narrative Content Audits, so we often times cannot show any of the results from these jobs, but we can however, try to talk you through the process so you...
Why Storytelling is more than nice branding
Beautiful branding is important, but compelling storytelling goes way beyond your logo. Knowing your story and how to tell it will be your greatest weapons.
The Power Of Archetypes For Transforming Audiences
THE POWER OF ARCHETYPES FOR TRANSFORMING AUDIENCES Recently, while presenting the new brand narrative guide to a client that owns a fashion brand, he found resistance while going over the archetypes of one of his audiences. During my investigative...