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by Olimpia Martinotti | Mar 8, 2025 | On Storytelling
Make Your Brand a Character People Obsess Over [in 5 Easy Steps] How to give your brand the depth & presence of a protagonist people actually care about IN FIVE EASY STEPS Why Most Brands Feel Flat (and How to Fix It) Think of your favorite character from a book...
by Olimpia Martinotti | Feb 21, 2025 | On Storytelling
Your Competitors Are Using the Same Brand Archetype — Here’s How to Break Free Why your brand archetypes may not be the ones you think. AND HOW TO HELP YOU CHOOSE THEM WITH EASY TIPS If you’re familiar with brand or personality archetypes at all, it’s most...
by Olimpia Martinotti | Jul 30, 2024 | On Storytelling
welcome to the new lore co. blog I’m Olimpia Martinotti, founder of New Lore — A content strategy agency that is rooted in the mind’s insatiable hunger for compelling stories. With a background in molecular biology and award-winning fiction writing,...
by Olimpia Martinotti | Jul 23, 2024 | Antagonists, On Storytelling
welcome to the new lore co. blog I’m Olimpia Martinotti, founder of New Lore — A content strategy agency that is rooted in the mind’s insatiable hunger for compelling stories. With a background in molecular biology and award-winning fiction writing,...
by Olimpia Martinotti | Jan 22, 2024 | On Storytelling
welcome to the new lore co. blog I’m Olimpia Martinotti, founder of New Lore — A content strategy agency that is rooted in the mind’s insatiable hunger for compelling stories. With a background in molecular biology and award-winning fiction writing,...
