BRAND PHOTOGRAPHY FOR AVA PIPER CO.

This incredible South Florida mom, police officer, and entrepreneur has created a luxury floral & calligraphy business that exudes quality, indulgence, and joy with her lush blooms, acrylic gift boxes, & calligraphy work. So, when AVA PIPER CO. needs branding photography, we hardness that brand identity in every photo we capture.

WHAT IS THE CHALLENGE?

The goal with Lashay is always to capture enough photos to enable her to post with agility for the quarter, so we always do enough outfit changes and location variety to give her that flexibility. The challenge is always to produce photos that exude luxury and draw in her ideal audience, which is the type of woman that simply demands more from life – in terms of quality, style, and elegance.

WHAT IS MY FAVORITE PART OF THIS PROJECT?

Honestly, Lashay is such a joy to work with – She trusts my eye completely and knows that we’ll always find a way to maximize the locations, regardless of what they are, to showcase her and her products in the best light.