USING THE HUMAN MIND’S HUNGER FOR Compelling Stories TO CRAFT Powerful STRATEGY
BRANDING & THOUGHTFUL CONTENT STRATEGY
our clients are international industry leaders
We combine science & storytelling for compelling impact
WE IGNITE BRANDS with NARRATIVE STRATEGY
A narrative, visual and written, that draws your audience in and has them returning time and time again.
The dawn of humanity rests on stories, shared around fires in the early mist of our species’ infancy. These tales conveyed creation, warned of dangers, and beckoned towards horizons. Our social mammalian brain treasured stories, preserving them alongside personal memories. Hearing a story allows us to tap into unexperienced emotions or experiences, feeling them sympathetically as our own.
Storytelling, integral since our inception, traveled with us to every corner of the globe. Despite sharing similarities, stories universally understood by all cultures inspire us. The timeless allure of Shakespeare, Homer, and Tolkien lies in adhering to archetypes and plots ingrained in the human mind.
Today, brands must embrace storytelling, abandoning statistics for narratives. In a world of fierce competition, brands armed with impactful stories rooted in recognized archetypes and plots stand out. Harness the power of storytelling to create a narrative that embodies values, identifies archetypes, and builds a storyworld audiences emotionally connect with.
Ready to embark on this storytelling journey for your audience?
Let’s begin.
Meet Olimpia Martinotti
The Chief Storyteller behind new lore co.
My journey into content creation has been unconventional; where I used to create for education and outreach as a biologist, I now, with a team of other professionals that I lead, create for brands that want to build a brand narrative that resonates with and connects with the soul of their audience for a lasting impression.
I want to showcase the essential tenets of your service or craft and move your people to action through science-backed content strategy that sustain your message clearly and authentically.
Let’s craft a story together, embarking on a journey to distill the soul of your brand and flesh out a narrative that draws your audience in. This story will be your compass, one that embodies your purpose and passion for your brand and sets the course for how your audience will perceive you. Your story is your North Star. And when it speaks with clarity and authenticity your brand will find its people, and in turn will grow organically with richer engagement.
Let us distill what that story is for you.
8
Years of Marketing Experience
80+
Clients Armed with Stories
3
Years of New Lore Co.
$26m
Client Revenue Generated
your new strategy partner
The STRATEGYSMITH ALLIANCE
If you are struggling with your content strategy, New Lore answers the call to aid. Over the course of a year we become your ally and mentor as we perform a comprehensive audit of your existing brand, craft your new narrative brand strategy, align all your content, and walk the process of launching and implementating of your new strategy alongside you.
Our most complete service is a commitment to you, to distilling your story, and implementing a plan in which we are equally invested in your success. See what a true partnership is.
complete content strategy | long-term allyship
A one-year partnership commitment in your new story
Let’s Embark On Something Together
Where will your journey take you?
About Us
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LIKE nothing YOU’VE SEEN BEFORE
UNIQUE METHODOLOGY — UNIQUE STRATEGY
We’re the only agency that weaves what we call Narrative Strategy into our services, providing you with the weapons you need for a compelling content strategy rooted in storytelling. Our Narrative Strategy arms you with complete clarity — we describe your audience, who your brand is, what journey you are inviting them on, and half a dozen other narrative elements that turn your brand into a compelling story your audience actually wants to be a part of.
We craft the Narrative Strategy before anything else, so that everything else we design or write is thoughtfully and purposefully aligned. Because telling a compelling story goes beyond a pretty logo and a sophisticated website. It’s a narrative that aligns your purpose, values, and aspirations and is the thread that runs through the very core of all your communication. The story is the strategy.
An enduring story leads to an enduring brand.
What clients are saying
“I’ve worked with New Lore for quite some time now, years. I can honestly say that without her eye for detail and sense of branding and strategy, my company would not be where it is today.”
Lashay Singletary, Ava Piper Co.
Lately on the Blog
Read about our best tips, client stories, and more
Living Your Brand Story: How & Why
welcome to the new lore co. blogI'm Olimpia Martinotti, founder of New Lore — A content strategy agency that is rooted in the mind's insatiable hunger for compelling stories.With a background in molecular biology and award-winning fiction writing, I've helped...
What Science Says About The Brain & Stories
The Human Brain & StoriesIn the realm of content strategy and communication, storytelling is often hailed as the secret sauce that captures hearts and minds. It's the magic that can turn dry data into captivating narratives, and it's the glue that binds an...
Storycraft & Branding for Interior Designer
Anjali Miller Interior DesignProject briefWhen Portland based client, Anjali Miller, reached out to us her interior design brand had already achieved considerable success, often being booked weeks or even months in advance. Desite the tremendous growth, Anjali...
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on youtube
On The Podcast
Insights, Case Studies, Questions, & More
Besides the Blog, we share stories, insights, and answers to questions in our YouTube channel, where we dive into strategy topics in a casual, conversational format.
In our channel, we go over our content methodology that uses the same tenets of storytelling that make stories memorable into the world of business, so that brands can build a content strategy that attracts, connects, and lasts.