The BLOG
Sit tight, coffee in hand, and see what tales we have to tell
Welcome to the New Lore Co. Blog, where we discuss content strategy, brand narratives, and storytelling. From unraveling client success stories to peering behind the scenes of content creation, our blog is your first step towards mastering the craft. Follow us for thought-provoking discussions, valuable strategies, and insights into the world of effective storytelling, as told by a consulting agency that has helped both huge corporations as well as non-profits how to tell better narratives.
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Living Your STORY: HOW AND WHY
In the dynamic world of branding and storytelling, one universal truth stands unwavering: authenticity reigns supreme. Your brand isn’t just conveyed through words or images; it’s a lived experience. It’s not only the story you tell but, more importantly, the story you live. Just as plot is character in action, your brand narrative strategy must also be how your brand moves through the world.
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THE NEW LORE BLOG
FOR all things STORYTELLING, STRATEGY, and STANDING OUT.
Because while the things we sell and the services we offer have changed, nothing is different about our drive to stand out and reach others in a compelling way. We’re using the time-tested, long-lasting lessons from legendary storytelling to bring you something fit for the modern age.
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The LATEST POSTS
Why Storytelling is more than nice branding
WHY STORYTELLING IS MORE THAN NICE BRANDING Storytelling has become a bit of a buzz word within marketing, and for good reason – more and more marketing professionals are realizing that the days of trying to convince customers with cold hard facts are over, as...
The Power Of Archetypes For Transforming Audiences
THE POWER OF ARCHETYPES FOR TRANSFORMING AUDIENCES Recently, while presenting the new brand narrative guide to a client that owns a fashion brand, he found resistance while going over the archetypes of one of his audiences. During my investigative...
What is a Content Strategist?
WHAT IS A CONTENT STRATEGIST? Perhaps because I work in marketing, my Instagram explore feed is full of experts in any and all industries, including other marketers, promoting their services in trendy Reels, trying to espouse value in their potential audience...
Brand Identity Collection of 2021
A wrap-up of all my brand identity projects for 2021. I wish I could include all the copywriting or brand narrative strategy work I've done this year, but I am honored to have been entrusted with the branding of people's livelihoods, the strategizing of their brand...
Branding for Verdant Wynwood
BRANDING FOR VERDANT WYNWOOD When this client reached out to me regarding branding they were exploring the possibility of opening a brick-and-mortar shop in the trendy Wynwood, Florida neighborhood of Miami to sell CBD products that he grows and processes...
Content Strategy for The Free Will Kit
CONTENT STRATEGY FOR THE FREE WILL KIT During my two-year employment for The Solution HQ I was tasked with creating ads for the lead products that we offered for the insurance industry, The Free Will Kit. With the ads that I created across those two years, we...