The Blog
Sit tight, coffee in hand, and see what tales we have to tell
Welcome to the New Lore Co. Blog, where we discuss content strategy, brand narratives, and storytelling. From unraveling client success stories to peering behind the scenes of content creation, our blog is your first step towards mastering the craft. Follow us for thought-provoking discussions, valuable strategies, and insights into the world of effective storytelling, as told by a consulting agency that has helped both huge corporations as well as non-profits how to tell better narratives.
Connect with Us
Categories
PERSONAL
PORTFOLIO PROJECTS
DESIGN
ON STORYTELLING
What is a Content Strategist?
What is a Content Strategist, and why do you need one for your brand? New Lore Co explains how an aligned brand narrative and content can propel your success
Brand Identity Collection of 2021
A wrap-up of all my brand identity projects for 2021. I wish I could include all the copywriting or brand narrative strategy work I've done this year, but I am honored to have been entrusted with the branding of people's livelihoods, the strategizing of their brand...
Branding for Verdant Wynwood
BRANDING FOR VERDANT WYNWOOD When this client reached out to me regarding branding they were exploring the possibility of opening a brick-and-mortar shop in the trendy Wynwood, Florida neighborhood of Miami to sell CBD products that he grows and processes...
Content Strategy for The Free Will Kit
CONTENT STRATEGY FOR THE FREE WILL KIT During my two-year employment for The Solution HQ I was tasked with creating ads for the lead products that we offered for the insurance industry, The Free Will Kit. With the ads that I created across those two years, we...
Content Strategy for Merlili Bridal Boutique
CONTENT STRATEGY FOR MERLILI BRIDAL When I began working for Merlili Bridal Boutique in the aftermath of Hurricane Irma, this 15-year-old Coral Gables boutique had been struggling with attracting brides lately due to a construction project along the boulevard...
Branding for Cross Arrow Solutions
Glossy slippers turquoise lucky travel lace polka dots. Pretty ribbon tan leather cotton candy perfume gemstone. Beach blush antique sweet sunrise, cashmere spritzer closet quartyz sunrise candle St Tropez. Blush glitz tulips, tan flamingo pose polka dots ice beach...
Content Strategy for The Solution HQ
BRANDING FOR THE SOLUTION HQ When I began at The Solution HQ in 2019, the company consisted only of the two owners, who brought me on to assist with the growing of the company. For the larger part of that first year, my duties included growing the lead...
Brand Design for Manguito
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut tempus purus at lorem. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Quisque tincidunt scelerisque libero. Aenean fermentum risus id tortor. Nullam...
Branding Photography for Ava Piper Co.
BRAND PHOTOGRAPHY FOR AVA PIPER CO. This incredible South Florida mom, police officer, and entrepreneur has created a luxury floral & calligraphy business that exudes quality, indulgence, and joy with her lush blooms, acrylic gift boxes, & calligraphy...