The BLOG
Sit tight, coffee in hand, and see what tales we have to tell
Welcome to the New Lore Co. Blog, where we discuss content strategy, brand narratives, and storytelling. From unraveling client success stories to peering behind the scenes of content creation, our blog is your first step towards mastering the craft. Follow us for thought-provoking discussions, valuable strategies, and insights into the world of effective storytelling, as told by a consulting agency that has helped both huge corporations as well as non-profits how to tell better narratives.
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Living Your STORY: HOW AND WHY
In the dynamic world of branding and storytelling, one universal truth stands unwavering: authenticity reigns supreme. Your brand isn’t just conveyed through words or images; it’s a lived experience. It’s not only the story you tell but, more importantly, the story you live. Just as plot is character in action, your brand narrative strategy must also be how your brand moves through the world.
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THE NEW LORE BLOG
FOR all things STORYTELLING, STRATEGY, and STANDING OUT.
Because while the things we sell and the services we offer have changed, nothing is different about our drive to stand out and reach others in a compelling way. We’re using the time-tested, long-lasting lessons from legendary storytelling to bring you something fit for the modern age.
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The LATEST POSTS
Identifying Your Call To Action
Your Business Call-To-Action In your business, at some point, you will come across a Call to Action. Think of your Call to Action as the point in every great book you've ever read where our hero's world is interrupted by something and it forces them to take...
Why Communication is Just Part of the Story
Your Story Must Be Authentically Livable It's easy to assume that your brand story is only relevant as far as your communication goes, but the truth is that if you have a Brand Story, then you must be able to LIVE it at every fiber of your brand. What does that...
3 Reasons Your Content Strategy Isn’t Working
The screenshot on the right is an actual screenshot from a "Marketing Strategy" document that a client of mine received from an agency. This agency was tasked with managing the client's social media, blog posts, and ads in the coming months and as part of their...
Rebrand & Strategy for The Lazy Bear
NEW BRANDING: THE LAZY BEAR “Imagine how they’d feel if you told them that they aren’t just laborers, but Craftsmen, experts in an artform that requires as much physicality as it does skill? What could that do for how they see themselves?” My client taps the...
How do we do a Narrative Content Audit?
How do we do a Narrative Content Audit? We are typically under NDAs when we work on projects that involve Narrative Content Audits, so we often times cannot show any of the results from these jobs, but we can however, try to talk you through the process so you...
Why Storytelling is more than nice branding
WHY STORYTELLING IS MORE THAN NICE BRANDING Storytelling has become a bit of a buzz word within marketing, and for good reason – more and more marketing professionals are realizing that the days of trying to convince customers with cold hard facts are over, as...