The BLOG
Sit tight, coffee in hand, and see what tales we have to tell
Welcome to the New Lore Co. Blog, where we discuss content strategy, brand narratives, and storytelling. From unraveling client success stories to peering behind the scenes of content creation, our blog is your first step towards mastering the craft. Follow us for thought-provoking discussions, valuable strategies, and insights into the world of effective storytelling, as told by a consulting agency that has helped both huge corporations as well as non-profits how to tell better narratives.
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Living Your STORY: HOW AND WHY
In the dynamic world of branding and storytelling, one universal truth stands unwavering: authenticity reigns supreme. Your brand isn’t just conveyed through words or images; it’s a lived experience. It’s not only the story you tell but, more importantly, the story you live. Just as plot is character in action, your brand narrative strategy must also be how your brand moves through the world.
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THE NEW LORE BLOG
FOR all things STORYTELLING, STRATEGY, and STANDING OUT.
Because while the things we sell and the services we offer have changed, nothing is different about our drive to stand out and reach others in a compelling way. We’re using the time-tested, long-lasting lessons from legendary storytelling to bring you something fit for the modern age.
featured blog post
The 4 Antagonists of Brands
welcome to the new lore co. blogI'm Olimpia Martinotti, founder of New Lore — A content strategy agency that is rooted in the mind's insatiable hunger for compelling stories.With a background in molecular biology and award-winning fiction writing, I've helped...
The LATEST POSTS
![Make Your Brand a Character People Obsess Over [in 5 Easy Steps]](https://i0.wp.com/newloreco.com/wp-content/uploads/2025/02/olimpia.m_fantasy_ranger_Aragorn_from_Lord_of_the_Rings_wearing_ccdef473-08b1-489f-95d1-bb772783e31b-copy-SMALL.png?resize=920%2C675&ssl=1)
Make Your Brand a Character People Obsess Over [in 5 Easy Steps]
How to give your brand the depth & presence of a protagonist people actually care aboutIN FIVE EASY STEPSWhy Most Brands Feel Flat (and How to Fix It) Think of your favorite character from a book or movie — the kind that stays with you long after the story ends....
Your Competitors Are Using the Same Brand Archetype — Here’s How to Break Free
Why your brand archetypes may not be the ones you think.AND HOW TO HELP YOU CHOOSE THEM WITH EASY TIPSIf you're familiar with brand or personality archetypes at all, it's most likely because you've at least heard of Carl Jung's 12 universal, mythic characters...
The Power of Storytelling in Branding
welcome to the new lore co. blogI'm Olimpia Martinotti, founder of New Lore — A content strategy agency that is rooted in the mind's insatiable hunger for compelling stories.With a background in molecular biology and award-winning fiction writing, I've helped...
The 4 Antagonists of Brands
welcome to the new lore co. blogI'm Olimpia Martinotti, founder of New Lore — A content strategy agency that is rooted in the mind's insatiable hunger for compelling stories.With a background in molecular biology and award-winning fiction writing, I've helped...
Living Your Brand Story: How & Why
welcome to the new lore co. blogI'm Olimpia Martinotti, founder of New Lore — A content strategy agency that is rooted in the mind's insatiable hunger for compelling stories.With a background in molecular biology and award-winning fiction writing, I've helped...
What Science Says About The Brain & Stories
The Human Brain & StoriesIn the realm of content strategy and communication, storytelling is often hailed as the secret sauce that captures hearts and minds. It's the magic that can turn dry data into captivating narratives, and it's the glue that binds an...