Storycraft & Branding Portfolio
some of our favorite brand identity projects
Contact us for custom packages & tailored services for your needs.
Wilder Twill
Project brief
A Wisconsin-based crib sheet brand approached us to help them launch with a complete brand identity and strategy. They specialize in 100% cotton crib sheets that feature original designs that aim to spark an early interest in nature, all while being gentle on baby’s skin.
project scope
Full Storycraft & Branding Package
strategy
We identified Wilder Twill’s narrative elements, which included the brand’s archetypes, their plot (or audience journey) and the key audience archetypes. The latter was important because moms as a category are not enough — we subcategorize moms by the archetype they embody, depending on whether they are an anxious but excited first-time mother or a veteran mother, for example.
We then identified that their pain-point is being overwheklmed by making the wrong choice for their baby, and that offering a 100% cotton, USA-designed crib sheet in beautiful designs was a decision they could feel good about.
The end result is a brand that is heavily influenced by nature, that feels light and easy. Inviting, helpful. Like an older sister that can guide you through this chapter.
What clients are saying
“I love the direction we’ve gone in. It feels exactly like what I imagined but couldn’t verbalize. Somehow you were able to translate my thoughts into reality!”
Suzie Ash, Wilder Twill
ready to get started?
Start a conversation with us about a new brand identity of your own.
Oliver & Emmett
Project brief
Oliver and Emmett are British brothers that are leaving behind the corporate world to take up a long-held family craft and make it their own. This brand, set to launch in 2024, needed help creating a brand identity and strategy from zero, beginning fresh with a modern new look that still manages to hint at tradition.
project scope
Full Storycraft & Branding Package
strategy
We began by getting a sense of the craft of leather bridles and tack, their audience’s problems, and what their competitors were doing. We put together a ccombination of three unique archetypes that give their brand a fresh, original voice and break away from the obvious industry archetypes.
We then armed them with a new plot we call There and Back Again, a plot that suits the brothers beautifully as they travel the world to learn leatherworking techniques and bring them home to their studio to incorporate into their own work. Through this plot, we can entice their audience to join them in discovering how to take a traditional craft and infuse it with innovation.
What clients are saying
“The results are way beyond our expectations. You’ve breathed life into a traditional craft and brought it and the brand into the 21st century. We’re speechless, honestly. We can’t wait to see the response when we launch.”
Emmett O’Shaughnessy, oliver & emmett